Nonprofits offer corporate partners the opportunity to implement their corporate social responsibilities plan in their local community. It allows employees to volunteer in their local community. Many consulting firms offer nonprofits that are not possible for them, such as marketing plans and public relations. Corporations can also get a tax credit for financial donations made to nonprofit organizations. Nonprofits also offer corporations marketing and advertising opportunities. Most nonprofit organizations list their corporate partners in their promotional materials and website.
Nonprofits can only establish strategic corporate partnerships if they have the right infrastructure. First, you need to communicate with corporations about who you are, your organization’s purpose, and what they can do for you. Corporations have different interests and resources, so give them options when you ask for their assistance. You can ask for financial contributions at different levels. Each level has a reward based on how much you contribute.
Community partnership is the second type of strategic partner that is important for growth and sustainability. Communities partnerships are relationships that allow you to improve your programs with other nonprofit organizations. There are two types: cross-promotional and complementary community partnerships. Complementary community partners are organizations that can help you implement your programs. You and complementary partners may form a partnership if one offers a program that will enhance your programs. SEM Link, a math and science educational organization, has established youth programs to help them add science and math to their programs. You may have similar programs but want to work together to improve the impact of each other’s organizations.
Cross-promotional partnerships between nonprofit organizations and other nonprofit organizations offer an opportunity for each organization to raise awareness through their relationships. Although there may not be an opportunity for the organizations to collaborate on programs they share, they can pool resources to help both organizations grow. They are in the same industry and have the same target audience. Both organizations can promote their brands and increase participation in their programs through this relationship. SEM Link, for example, is currently building a connection to an online community for high-school students.